It received renewed outcry when writer Jeff Sharlet tweeted out a link to the ad, calling it “barely a whisper shy of a call for full civil war“. “They use their movie stars, singers, and comedy shows and award shows to repeat their narrative over and over again”, Loesch says in the ad.
The ad then tells viewers that the only way to combat this is to “fight this violence of lies with the clenched fist of truth”.
Liz: “Jack, just say Jewish, this is taking forever”.
“And then they use their ex-president to endorse the resistance, all to make them march, to make them protest, make them scream “racism” and “sexism” and “xenophobia” and ‘homophobia’”. “Make them protest.To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding – until the only option left is for the police to do their jobs and stop the madness”.
The video, moving beyond the powerful lobbying group’s traditional advocacy for gun-owner rights and the Second Amendment, uses violent imagery and rhetoric to portray as risky anyone who opposes President Donald Trump.
Dana Loesch is the national spokeswoman for the National Rifle Association.
Since the video was posted earlier this month, criticism has been strong.
A new recruitment ad by the National Rifle Association has angered gun control advocates and gun defenders alike, leading critics on both sides to denounce the pro-gun organization for its incendiary message and implied call to violence against members of the Trump “resistance”.
“This video is Orwellian nonsense created to make you cheer and fist pump for your “freedom” like dogs drooling when the bell gets rung”, Hathaway reportedly said. Yet when Minnesota police officer Jeronimo Yanez shot and killed Philando Castile after Castile said he had a gun, the NRA said it was “important for the NRA not to comment while the investigation is ongoing” and made no further comments after Yanez was acquitted of manslaughter charges.
In an open letter published to Facebook, she writes, in part, “before the Second Amendment was the First Amendment”. “However, recent actions by the NRA demonstrate not only a complete disregard for the lives of black and brown people in America-your fellow citizens-but appear to be a direct endorsement of violence against these citizens exercising their constitutional right to protest”.
Mallory wrote that it is “unconscionable” for an organization like the NRA to “peddle and “us versus them” narrative”.
“I don’t understand why it’s so bad to condemn violence”, she said.
Issue an apology to the American people for the video you sponsored, which bears your name and logo, as it suggests armed violence against communities of color, progressives and anyone who does not agree with this Administration’s policies.
It’s not the first time the NRA, a lobby group for gun owners and gun rights, has been accused of adding fuel to America’s already enflamed political landscape.