Yoplait’s sales keep falling as Chobani targets non-Greek

Yoplait’s sales keep falling as Chobani targets non-Greek

All Chobani productsincluding Chobani Greek Yogurt, Chobani Smooth, Chobani “Flip”, Drink Chobani, Chobani Tots, Chobani Kids and Chobani Simply 100are kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST. iv Chobani products are available nationwide in the U.S., MexicoandAustralia, and in countries inAsiaandLatin America.

Yoplait is inviting Americans to slow down and savor a new style of yogurt this summer. Yoplait said it is created to be spoon-cut slowly, not stirred, in order to preserve its sweet and fresh taste. Available in a French-made glass pot, this unique and delicious new yogurt is made with simple ingredients like whole milk, pure cane sugar and real pieces of fruit. That’s causing Chobani LLC Chief Executive Officer Hamdi Ulukaya to embrace an unlikely product to fuel growth: conventional yogurt. General Mills aims to create a new segment, not reinvent an existing style. “There’s been no big innovation in 10 years”, David Clark, the president of USA yogurt at General Mills, told BuzzFeed. “Oui by Yoplait introduces an entirely new category of yogurt to the US using a recipe that has been enjoyed for decades in France”.

The company said the glass container, while rare in the USA, is often used in France to protect the texture of yogurt. The company said that the rigidity of the glass helps maintain the yogurt’s integrity, and enables it to stabilise without the use of added corn starch or gelatine. The glass pots also offer endless opportunities for creative and crafty upcycling.

After hitting store shelves in 2007, Chobani’s Greek-style product surpassed $1 billion in annual sales within five years, winning customers from General Mills and Dannon, the US brand of the French food giant Danone SA.

The maker of Cheerios cereal, Yoplait yogurt and other packaged foods posted revenue of $3.81 billion in the period, which also beat Street forecasts.

The product will be rolled out in July in eight flavours: strawberry, blueberry, black cherry, vanilla, coconut, lemon, peach and plain. The yogurt is then blended with natural ingredients and real fruit or vanilla, depending on the flavor. The remaining flavors each contain eight or fewer total ingredients. Greek yogurt fit neatly into those broader food trends, as companies like Chobani and Noosa Yoghurt touted their offerings as being more on-trend and nutritious. The suggested retail price is $1.49.

And while Chobani proudly trumpets its rapid success, Brown said the company is not ignorant of the potential in traditional yogurt that still attracts more than half of all yogurt consumers who prefer a smoother texture and taste. The company’s Market capitalization reached to $32.12 billion, $576.14 million outstanding shares. The snacks business, which includes Nature Valley bars, increased 1 percent.